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KMID : 0353019700070010406
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Korean Journal of Public Health
1970 Volume.7 No. 1 p.406 ~ p.412
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A Study on Use of Pharmaceuticais by Sampled Korean Urban Citizens
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Abstract
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Surveys were conducted chiefly on the amounts of pharmaceuticals retailed by 176 pharmaceutical retailing stores sampled at random from among the total of 3,436 in Seoul as of October 1969. Through the analysis of data thus collected, the following results have been acquired:
1. The average daily number of urban citizens purchasing pharmaceutical from each pharmaceutical retailing store is 133, and 120 persons or 90.7 per cent of them purchase patent medicine and 12 persons or 9.3per cent dispensed pharmaceuticals.
2. Thc amount of pharmaceutical prid per purchaser is 72. The amount is 65 for patent medicine, and 137 for dispensed pharmaceuticals.
3. The average daily sales of pharmaceutical retailing store is 9.548;\7,338 or 82 per cent of that amount accounts for patent medicine, and \1,710 or 18 per cent for dispensed pharmaceuticals. This indicates that the pharmaceutical retailing stores are actually engaged more in the sale of patent medicine than in their original task of dispensing pharmaceuticals.
4. The daily sales are broken down by kind efficacy of pharmaceuticals into 14.7 per cent for antifebrile, 13.3 per cent for dietary supplement or tonics, 13.2 per cent for gastroenteric medicine (digestive), 12.3 per cent for antidote (drikn preparation), and 6.9 per cent for antibiotics in that order.
5. The average daily gross profit of a pharmaceutical retailing store amounts to \2.206 or 21 per cent of the average daily sales, \9,548. By kind(efficacy) of pharmaceutical, the gross profit ratio of dietary supplement and tonics is low in spite of the great amount of price paid for them by each purchaser, and the gross profit ratio of tranquilizer and gastroenteric medicine is highest is highest in spite of the small amount of price paid by each customer.
In view of the above-mentioned results of study, the following recommendations are made:
1. It is natural that an adequate ratio of profit should be ensured for the urban pharmaceutical retailing stores ,which have great influence on the betterment of public health. However, those stores are operated on a submarginal scale. In order to solve this problem, the supply of pharmacists should be appropriately adjusted in accordance with their demand. The ratio of the employment of pharmacists in professional areas other than the sale of medicine shouts be increased. Also, the division of labor should be materialized between the medical profession and the pharmaceutical profession.
2. The 90.7 par cent of the purchasers of pharmaceuticals use patent medicine, and a greater proportion of them use medicine in accordance with their own inadequate knowledge instead of following the instructions of physicians or pharmacists. Therefore, the possibility is high that they misuse or excessively use pharmaceuticals. The advertisements on pharmaceuticals through the mass-communications media should be appropriately controlled.
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